How to Create an Online Presence that Conveys Your Offline Presence
Law firms today need a professional website that doesn’t look like it was published in 1998. Maybe you want your website to be a lead-generating powerhouse, or maybe you just want a professional landing space. Even if you’re not using your website as a way to generate leads, it’s critical for your online presence to be consistent with your offline presence.
Generally speaking, lawyers want a website that conveys professionalism, confidence, and experience. They also want to illustrate to potential clients that they are both trustworthy and reliable. But with so many other law firms trying to do the same thing online, lawyers need to differentiate themselves.
To stand out from the crowd, it’s a good idea to create an online brand presence. Keep in mind, however, that your online brand should align seamlessly with your offline brand. Most clients will research you online before choosing to do business with you. In-person interactions come second.
Think of your website, social media accounts, and all other online branding as an introduction to your law firm. When potential clients arrive at your brick-and-mortar office for the first time, they will expect something similar to what they experienced online.
Online and Offline Brands Should Work Together
Here are a few tips for building the value of your online and offline brands, and ensuring that they match.
- Colors, fonts, and images should be carefully selected and consistent across all platforms and mediums, including print and the physical office. This applies to office signage, letterhead, websites, social media accounts, newsletters, digital ads, print ads, and billboards.
- Utilize the same language and tone in your online and print copy that you use when engaged in face-to-face interactions with clients. If your online and print language is filled with passion and excitement, but your personality is serious and dry, a would-be client may be unpleasantly surprised.
- Put user-generated content front and center online. One thing you can’t do in an initial consultation is verbally list every accomplishment, positive review, and victory. I mean, you can…but doing so probably wouldn’t achieve the intended outcome. That’s where your website and social media should do the heavy lifting. Since most people review attorneys online first, use this opportunity to showcase your wins, sparkling reviews and testimonials, videos, and other amazing accomplishments before they ever set foot in your office.
Contact Clove Digital Today
A professional, stylish online presence that aligns with your offline presence doesn’t have to cost a fortune. Contact Clove Digital today to learn more.







